The European football club Paris Saint-Germain (PSG) has become the last Bitco-BTC of its public budget in a decision which constitutes the first announcement of a sports entity on the approval of the approach to the creation of a strategic bitcoin reserve.
The world club, which benefits from more than 550 million fans worldwide, announced this stage at the “Bitcoin 2025” conference in Las Vegas, where Bär Helgosson – President “PSG Labs” – said the club is still focused on “the next step, just like with Bitcoin”.
Heljoson described this adoption as the “new generation cry”, and said that the PSG club had started buying bitcoin since last year, and the spokesman for the Parisian club confirmed that 80% of the base of his fans under 34, and added: “Last year, we added Bitcoin to our Treasury public records Bitcoin cash, and we always keep in our records. “
Just in: the European giant of football Paris Saint Germain Annients they adopted A. #Bitcoin Treasury Reserve pic.twitter.com/ngq7buybj
– Bitcoin Magazine (@bitcoinmagazine) May 29, 2025
On the other hand, the team will play the Champions League final next week in Munich, after winning the French Champions of Ligue 1.
Football is always the most popular sport in shit societies
A recent study by Sport Quick showed that football benefited from 43% of the total sponsorship contracts linked to chipto and digital assets for the 2024/2025 season, which represents an increase of 64% on an annual basis in the total sponsorship contracts.
For his part, Matt House, CEO of Sport Quick, said: “All this growth comes from football and expenses outside the United States, because brands are investing in the conclusion of sponsorship contracts on international markets pending the policies of President Trump linked to the sector in the United States.”
The report added that 44% of all care contracts related to Criphto in the field of football is concentrated in the five main European leagues, including the French League (Ligue 1), and the Parisian club decision to start collecting drawing assets is part of an increasing institutional orientation to adopt Bitcoin as one of the assets of its public bases.
The acceleration of companies to adopt bitcoin and digital currencies
Bitcoin has become a favorite option for an increasing number of businesses and brands, in particular after President Trump’s decision to create a Bitcoin Strategic Reserve, which has helped to make room for this path.
Dom Harz, one of the founders of Bob (Build on Bitcoin), told our cryptonews that “ETF play a big role” in this adoption, adding via an e-mail: “The most important thing we have noticed in the last two years is the conversion of the general mood of Bitcoin consideration is a speculative tool to consider it as a strategic tool.
The Saint-Germain Post Paris football team adopts the strategy for creating a Bitcoin reserve appeared first on Arab Cryptonews.
