ATT Global, a Web3 advertising company, has partnered with Waves AI, a multi-channel identity and content platform. The strategic partnership brings together the advertising network driven by DePIN and RWA and the cutting-edge identity ecosystem of Waves AI. As per ATT Global’s official social media announcement, the initiative connects physical touchpoints with robust Web3 input. Therefore, this move aims to unlock comprehensive community value as well as unique monetization channels within the decentralized digital sector.
✨ Where culture meets attention: ATT Global × Waves AI
We’re excited to announce a strategic collaboration with @WavesAIOfficial, the multi-chain content layer powered by a cultural oracle that brings together creator activity, fan engagement, and on-chain identity into one… pic.twitter.com/moKnGQA4cv
– ATT (@aiwayworld) February 9, 2026
ATT Global and Waves AI Partner to Redefine Web3 Advertising Through On-Chain Engagement
In partnership with Waves AI, ATT Global aims to revolutionize how cultural engagement translates into resilient advertising results in the Web3 world. At the center of this development is the ability to transform consumer behavior into demonstrable on-chain reputation. This results in the creation of a single benchmark for identity-based engagement. In this regard, Waves AI’s cultural oracle continuously monitors creator activity as well as fan interactions, feeding the data to an inclusive engine that detects community sentiments and cultural trends.
Integration with ATT Global’s DepIN and RWA advertising network allows brands to reach audiences with significant precision, targeting demographics, cultural relevance and engagement patterns. This leads to a system in which advertising becomes an interactive, value-driven experience for communities and creators. Additionally, this move focuses on providing monetization opportunities for the benefit of creators and their fans.
Apart from this, through the use of the signal-based identity ecosystem, ecosystem participants can earn rewards for true and verifiable engagement, thereby fostering an incentive cycle that benefits audiences and advertisers. This develops an environment marked by significant cultural interactions, allowing brands to develop exclusive campaigns. Additionally, the integration of DePIN and RWA technologies with the unique discovery engine marks a key evolution in Web3 engagement.
Combining cultural intelligence and decentralized identity to develop creator-focused ecosystems
As ATT Global says, both entities envision a future characterized by the intrinsic connection between cultural identity and advertising engagement. With the merging of on-chain behavior with physical world interactions, the duo is poised to enable advertisers, communities, and creators to collaborate seamlessly. This leads to the generation of information previously inaccessible in conventional marketing channels. Overall, by uniting decentralized identity mechanisms with cultural intelligence, the partnership sets new benchmarks for creator-driven ecosystems and community-led advertising.
