While most retail investors continue to watch $HBARAccording to the price chart, the real story may be happening far from the stock exchanges. The biggest opportunity for Hedera before December 2026 could come from corporate supply chains rather than speculation, according to one analyst.
This is what he meant!
The 3 main factors that could boost $HBAR
1. Real-world enterprise use with Merck integration
The Merck-TrackTrace integration places Hedera in a real-world supply chain workflow rather than a speculative blockchain use case.
At first glance, the announcement may seem like just another corporate partnership. But the bigger question is whether this integration can create repeatable, real-world network activity on Hedera.
Since then, every product verification, authentication check and digital record created through the system has the potential to generate network activity on Hedera.
2. Growing demand for product authentication
That said, Counterfeit products remain a major challenge in sectors such as pharmaceuticals, electronics, luxury goods and food. By linking physical products to verifiable digital records, Hedera-based solutions can help businesses improve transparency, compliance and trust in global supply chains.
3. European regulations on the digital product passport (DPP)
The European Union’s Digital Product Passport initiative could create long-term demand for blockchain-based tracking systems. As companies prepare to comply with new requirements for product origin, durability, repairability and lifecycle data, Hedera could benefit from integrating its infrastructure into these compliance workflows, driving recurring network usage through audits, credentials and verification controls.
The metric to monitor
For the analyst, the main question is not whether a single announcement will make a difference. $HBARthe price. Rather, it is a question of whether these pilot programs will turn into large-scale deployments.
Hedera’s long-term case depends on whether businesses start using the network as part of their daily operations. If this happens, $HBARThe future of the economy may depend less on market speculation than on regular business activity that continues regardless of market cycles.
At the time of writing, $HBAR It was trading at $0.0772, down 2.54% in the last 24 hours. The token has largely moved in line with the crypto market sell-off, as investors continue to take a risk-free approach amid macroeconomic uncertainty.
$HBAR also maintains a strong 0.88 correlation with the S&P 500, suggesting that recent price movements have been driven more by broader market sentiment than Hedera-specific developments.