Coinbase is bringing new crypto project subscriptions back to the US market for the first time in 6 years, paving the way for smaller US investors to participate directly in early-stage crypto projects.
Yesterday, November 10, the platform announced its intention to launch a platform dedicated to the subscription of digital currencies, starting with the subscription to the currency of the top-tier blockchain network Monad (Monad blockchain), the sale of which is expected to begin between November 17 and 22, providing 7.5% of the total supply for sale.
The milestone also triggers the first cryptocurrency IPOs on the Coinbase platform since 2018, as part of a broader shift that reshapes the characteristics of how projects’ currency balances are distributed.
New crypto IPOs on Coinbase prioritize structure over speed
According to Coinbase, this initiative represents an effort to set a “new standard” for sustainable and transparent cryptocurrency launches. Under the new business plan, Coinbase intends to host approximately one IPO per month for new coins, managed using an allocation algorithm designed to ensure broad and fair participation.
Unlike the chaotic “first come, first served” IPOs that dominated the ICO boom in 2017-2018, Coinbase’s IPO model gives investors one week to submit bids using the USD stablecoin Coin-USDC. When the period expires, the algorithm determines the distribution mechanism by prioritizing small orders to ensure a wider distribution of the currency supply.
The Coinbase platform also added a rule to limit rapid speculation. Users who rush to sell within 30 days of listing may receive a smaller amount of coins in future subscriptions, encouraging participants to maintain their balances for the long term.
Participation will only be available to regular, engaged users of the platform, while token issuance teams will be subject to verification based on credentials, token economics, and eligibility mechanisms. Projects applying to launch on the platform will be required to reserve their allocations for at least 6 months, with the Coinbase platform required to approve any direct sales activity off-platform (OTC) or through other platforms, and publish public information about them.
The platform announced that its users will not have to pay participation fees, but rather that broadcast teams will pay a fee corresponding to a percentage of the subscription proceeds.
As for the Coinbase platform, the new launch platform will help enrich its core product offerings that it launched in recent weeks as part of its efforts to expand services on the blockchain and services aimed at small investors. Earlier this month, Coinbase launched a decentralized exchange (DEX) within its mobile app for US users (excluding New York), giving its customers access to coins designed to run on the Base network before they are officially listed.
@Coinbase has rolled out DEX trading directly in its mobile app for US users, expanding the platform’s on-chain capabilities.#Coinbase #DEXhttps://t.co/rhNl9TEAuz – Cryptonews.com (@cryptonews) October 9, 2025
The platform also activated mortgage service for New York residents and applied for a limited local lending license from the US Office of the Comptroller of the Currency (OCC).
Coinbase Launches New Cryptocurrency IPO Platform Following $375 Million Acquisition of Echo
The IPO platform came shortly after Coinbase acquired Echo, the blockchain fundraising startup founded by crypto trader Cobie, for $375 million.
Coinbase CEO Brian Armstrong plans to move the entire startup lifecycle on-chain after acquiring Echo for $375 million to democratize capital formation.#Coinbase #Echo #To start uphttps://t.co/5wsDdA065a – Cryptonews.com (@cryptonews) October 26, 2025
The Echo infrastructure currently underpins the new Coinbase system, allowing funds to be raised directly from communities to project teams, and the company says this integration will “create more efficient, transparent and accessible funding markets” for cryptocurrency issuers.
This timing coincides with the growing popularity of new digital currency offerings in the sector. Last month, rival project MegaETH raised $50 million in just five minutes in an IPO launched on Echo’s Sonar launchpad, attracting more than $300 million in buyout commitments.
Kraken and Andre Cronje’s joint venture called Flying Tulip has also joined the new generation of ICOs with regulated compliance models.
Unlike the initial offering (ICO) wave of 2017, when lax oversight efforts led to widespread fraudulent practices, today’s market is characterized by tightening regulatory procedures, institutional participation, and increased transparency.
The Coinbase initiative represents an attempt to reignite the community fundraising trend while ensuring compliance standards that were absent in the past.
Monad Labs has reportedly raised $248 million in previous fundraising rounds, including $225 million in its first Series A fundraising round in 2024, becoming the first crypto project to launch a subscription to its digital currency directly to small US investors in over 7 years.
For its part, Coinbase has confirmed that currencies that will be launched through its launch platform will later be included on its platform, providing an easy transition from early access to trading markets directly.
This launch also follows Coinbase’s announcement of its strong profitability for the third quarter of 2025, after recording a net profit of $432.6 million, a 5x increase compared to the same quarter last year.
Commenting on the company’s latest moves, CEO Brian Armstrong said it strengthens its aspiration to become a “one-stop shop” by providing a single platform covering all aspects of the crypto economy.
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