Crypto.com founder and CEO Kris Marszalek has made a $70 million bet on the future of artificial intelligence (AI), acquiring the ultra-premium domain AI.com and relaunching it as a platform for autonomous personal AI agents, just in time for a splashy debut at Super Bowl LX.
Summary
- Marszalek purchased AI.com for $70 million, the most expensive domain purchase on record, paying entirely in cryptocurrency and unveiling the site alongside a Super Bowl LX ad.
- AI.com now offers autonomous personal AI agents with their own virtual computers, capable of using applications, sending messages, managing their work and trading stocks, with free and paid subscription tiers.
- The relaunch ends years of high-profile redirects to ChatGPT, xAI, Gemini and DeepSeek, transforming one of the most valuable areas of the Internet into a standalone consumer AI platform.
AI.com positions itself as a consumer-facing platform that allows users to create private AI agents with their own virtual computers, capable of using applications and performing tasks such as messaging, managing workflows, creating and even trading stocks.
Origins of Ai.com
The domain, purchased entirely in cryptocurrency from an undisclosed seller, is now operated by Marszalek and offers free and paid subscription tiers. The launch was paired with a Super Bowl ad, highlighting the ambition to promote AI agents to the mainstream.
According to the Financial Timesthe $70 million deal ranks as the most expensive domain name purchase in history, eclipsing previous record-holders such as CarInsurance.com ($49.7 million in 2010), VacationRentals.com ($35 million) and Voice.com ($30 million).
The deal was brokered by Larry Fischer, who told the FT that assets like AI.com are effectively irreplaceable. “When a person becomes available, the opportunity may never present itself again,” he said.
Marszalek presented the purchase as a long-term bet.
AI is going to be one of the biggest technological waves of our lifetimes, according to the FT. The move fits a familiar pattern for Crypto.com, which previously spent around $700 million on stadium naming rights and now controls two category-defining domains: Crypto.com and AI.com.
AI.com’s latest incarnation follows years of high-profile redirects, having previously directed users to OpenAI’s ChatGPT, Elon Musk’s xAI, Google’s Gemini, and briefly Chinese startup DeepSeek.
Although the .ai extension is technically Anguilla’s national code domain, it has become synonymous with artificial intelligence on a global scale, making AI.com both a functional platform and a symbolic land grab in the race to define the next era of consumer technology.
Learn more: Arthur Hayes challenges Multicoin Capital founder to bet $100,000 on price HYPE
