Bitcoin($BTC) is trading around $63,396 on July 13, 2026. It is still almost 50% below its all-time high of $126,198. Although near-term price action remains volatile, Eric Trump says institutional adoption is accelerating faster than ever. He believes Bitcoin still has a long way to go.
Eric Trump sticks to million-dollar Bitcoin appeal
Speaking in a recent interview, Eric Trump said that Bitcoin is entering a new phase of adoption. Indeed, traditional financial institutions continue to embrace crypto.
“The floodgates are opening,” Trump said, pointing to big companies like Charles Schwab, Fidelity and JPMorgan Chase that are developing Bitcoin services. He shared that when he recently logged into his Fidelity account, he was prompted to create a digital asset portfolio. So it is now easier than ever for customers to buy Bitcoin.
According to Trump, the biggest change is accessibility. Investors no longer need to rely on complicated portfolios or their own custody. Bitcoin is now available through spot ETFs and major financial institutions.
“We’re on the one-yard line of cryptocurrency, and we have another whole area to deal with,” he said.
Trump also doubled down on his long-term forecast, saying, “I think it’ll end up being a million dollars. I’ve never been more optimistic about anything in my life.” He added that stricter crypto legislation in the United States has only increased his confidence.
Perhaps his boldest assertion came when discussing institutional demand. “I talk to the biggest corporations, the biggest families in the world, and every single one of them is rushing to buy Bitcoin,” Trump said.
US Bitcoin Stocks Struggle Despite Growth $BTC Assets
Importantly, Trump’s upbeat comments come even as American Bitcoin, the mining company he co-founded, continues to face pressure in the stock market.
According to Bloomberg, the company’s shares have fallen more than 95% from their peak, wiping more than $600 million from the value of Eric Trump’s roughly 6% stake over the past 10 months. The company recently completed a 1-for-15 reverse stock split to maintain its Nasdaq listing. However, it reached a record last week.
Despite the weak stock performance, American Bitcoin continues to build its Bitcoin treasury. The company purchased 500 $BTC This week, bringing his total holdings to more than 8,000 $BTC. However, its first quarter results showed an operating loss of $118.2 million, including a Bitcoin impairment charge of $117.2 million.
US Strategic Bitcoin Reserve Adds Long-Term Confidence
Supporting the long-term bullish narrative, the US government now holds approximately 328,372 $BTCworth approximately $20-25 billion. These assets are primarily acquired through criminal asset seizures. The holdings are managed as part of the Strategic Bitcoin Reserve (SBR), created under an executive order from the White House.
Although Bitcoin remains well below its all-time high, growing institutional participation, improving regulation, and continued accumulation from private investors and governments are keeping long-term expectations firmly intact.