K33 has launched cryptocurrency-backed loans, allowing eligible customers to borrow against Bitcoin.

K33 has launched a new cryptocurrency-backed lending product, allowing eligible customers to borrow USDC for Bitcoin and other digital assets without selling their holdings.

Most important key points:

• K33 now offers USDC loans backed by Bitcoin, enabling liquidity without selling assets.
• The product leverages K33’s Bitcoin treasury to generate yield and expand services.
• K33 became one of the first cryptocurrency-backed lending service providers to be regulated in the Nordic countries.

The launch represents one of the first offerings of its kind in the Nordic region, where access to cryptocurrency-backed loans has remained limited.

This product allows clients to unlock liquidity while maintaining long-term exposure to digital assets, a feature increasingly sought after by investors reluctant to exit their positions during times of market volatility.

K33 combines cryptocurrency-backed loans with its Bitcoin cash strategy

K33 is listed on the Nasdaq First North Growth Market and operates as a digital asset broker and infrastructure provider serving institutional clients and high net worth individuals.

According to K33, the lending service is closely linked to the broader Bitcoin Treasury strategy, which aims to use balance sheet assets in ways that meet customer needs and generate internal revenue.

“Cryptocurrency-backed loans allow customers to access liquidity without having to sell the assets they secure over the long term,” said Torbjørn Poul Jensen, CEO of K33.

He added that the product reflects a disciplined approach of using the company’s Bitcoin reserves rather than passively holding them.

Cryptocurrency-backed lending has become increasingly important globally, particularly among businesses seeking alternatives to traditional credit markets.

But in the Nordic region, regulatory caution and limited infrastructure have slowed adoption.

K33’s entry into this space positions it as a leader, offering a regulated, brokerage-backed solution tailored to regional clients.

The company said the loans are designed to serve several strategic objectives: increasing customer engagement, expanding K33’s product portfolio, and creating a yield-generating use case for its Bitcoin treasury.

By combining brokerage services and balance sheet-backed products, K33 aims to strengthen its position as a full-service company in the digital assets space.

The service will be implemented on a limited basis. K33 initially accepts a select group of customers, with service expanding based on demand and eligibility assessments.

Interested parties may submit expressions of interest and loan terms are subject to individual review and approval.

World Liberty Financial Enters Decentralized Lending as Circulating Supply of $1 Stablecoin Increases

Last week, World Liberty Financial, a decentralized finance project linked to US President Donald Trump’s family, launched a lending and borrowing platform as the value of its $1 stablecoin surpassed $3.5 billion in circulation.

The new product, Global Freedom Markets, allows users to lend and borrow digital assets through a single marketplace on the blockchain centered around $1 and the project’s governance token, WLFI.

The lending platform supports collateral such as Ethereum, tokenized Bitcoin, and major stablecoins such as USDC and USDT, with infrastructure powered by Dolomite.

The launch comes as blockchain lending regains momentum following the collapse of centralized cryptocurrency lenders during the previous market cycle.

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