Kalshi has entered into a strategic brand and product partnership with ADI Predictstreet, the official market forecasting partner of the 2026 FIFA World Cup.
Starting from the knockout stage, the Kalshi brand will appear alongside ADI Predictstreet in stadiums, on television and on tournament-related online sites.
Kalshi will also support the longer-term expansion of markets available through the ADI Predictstreet platform, extending the partnership beyond the World Cup.
The deal gives Kalshi increased visibility at the world’s biggest football event without making the company a direct official partner of FIFA. ADI Predictstreet maintains the official conception of market forecasts.
This partnership comes as World Cup activity generates record engagement on prediction market platforms.
Kalshi said its daily trading volume exceeded $1 billion last week. The company has also signed tournament-focused partnerships with the Argentine Football Federation, Croatian Football Federation, Luka Modric and Men in Blazers.
Kalshi controls about 89% of the measured volume of the U.S. forecast market, according to Bank of America estimates, putting it well ahead of competing regulated platforms.
Dimitrios Psarrakis, CEO of ADI Predictstreet, said the partnership will combine Kalshi’s reach with ADI Chain’s infrastructure to introduce prediction markets to a wider global audience.
Tarek Mansour, CEO of Kalshi, described the World Cup as a major opportunity to increase awareness of the platform and increase fan engagement.
FIFA appointed ADI Predictstreet as its first official partner in the market forecasting category in April. The company launched its platform ahead of the tournament and operates under license from Gibraltar.
The platform is initially focused on football markets, but plans to expand to news, technology, entertainment, culture and other real-world events.
The partnership comes as the expanded 48-team World Cup generates record activity on betting and prediction platforms. The tournament includes 104 matches in Canada, Mexico and the United States.