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Friday, July 10, 2026

Meta’s chief data officer says agent commerce is the ‘next level of business’

In a wide-ranging conversation on CoinDesk Spotlight, Schultz presented a vision for the future of Meta in which agent trading is not a product category but an inevitability.

“We think this could be the next level of activity for our entire company,” he told host Sam Ewen.

The agentic economy is already here, but it is unevenly distributed

Schultz defined the agentic economy in the same way that science fiction author William Gibson defined the future: already present, not yet dominant.

“We build sales agents for all businesses,” he said. “We have over a million active businesses per week with Meta agents[…] whereas there was practically nothing at the start of the year.”

The use case he described was intentionally mundane: coordinating a child’s birthday party. Agents book times, check calendars, find locations, communicate with other parents’ agents, all on WhatsApp. The interest of the banal example is that it evolves. If agents can handle low-stakes logistics, they can handle supply chain negotiations, financial settlements, and cross-border trade.

“You write this great example,” Schultz said, “and if you’re us, you hope to do it via WhatsApp”

The payment layer inside this vision is stablecoins.

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