US-based software company Strategy continues to increase its investments in Bitcoin. According to a company statement, they recently purchased 1,031 Bitcoins for approximately $76.6 million. The average price per Bitcoin was $74,326.
With this latest move, the company’s total Bitcoin holdings reached 762,099 BTC as of March 22, 2026. It was also announced that the average cost of Strategy purchases to date is $75,694 per Bitcoin.
Thanks to its aggressive Bitcoin accumulation strategy in recent years, the company has become one of the most significant institutional investors in the cryptocurrency market.
This Strategy strategy has long been championed by the company’s founder and CEO, Michael Saylor. Saylor described Bitcoin as “digital gold,” positioning it as an important reserve asset on the company’s balance sheet.
Analysts note that the company’s regular purchases create psychological support in the market and increase the interest of institutional investors. Large-scale purchases, in particular, are seen as an indicator of confidence in the long-term value of Bitcoin.
On the other hand, Strategy shares are also considered by investors as an indirect crypto investment vehicle due to the company’s high correlation with the price of Bitcoin. The company’s aggressive accumulation strategy continues to present both opportunities and risks, experts say.
*This does not constitute investment advice.