Nexo, the digital asset wealth platform, announced that it has been named the Official Regional Digital Asset Partner of the Argentine Football Federation (AFA), a move that represents an important step in the company’s expansion in South America ahead of the start of the tournament. 2026 World Cup.
This partnership establishes a platform Nexo With one of the most famous national teams in world football, it further strengthens its ambitions in Latin America, where the company recently strengthened its presence through the acquisition of the local platform Buenbit and the creation of a regional hub in Buenos Aires.
Federico Uggi, CEO of Nexo subsidiary Buenbit, highlighted the alignment between the two organizations, saying: “The Argentina national team represents the highest levels of sporting excellence, built on talent, belief and an unwavering will to win. At Nexo, we share this standard. As our presence grows in Argentina and throughout South America, the partnership with the Argentine Football Federation is a statement of commitment to this region and the customers we serve here.”
Strategic expansion meets world football excellence
The deal was officially unveiled at a high-profile signing ceremony in Buenos Aires, attended by executives, media and guests. This event represents the official start of a collaboration that combines innovations in digital finance with the promotion of distinguished sports brands on the global stage.
Leandro Petersen, Commercial and Marketing Director of the Argentine Football Federation, highlighted the broader importance of this partnership: “We are pleased to announce a new partnership with a strong global reach that is part of the international growth strategy of the Argentine Football Federation, which we have built in recent years through agreements with leading companies in the fields of innovation and technology.
Petersen added: “The arrival of Nexo as the official digital asset partner of the Argentina national team not only reflects the growth of our brand globally, but also demonstrates the growing interest of international companies in partnering with Argentine football and one of the most important national teams in the world.
Petersen also compared performance in business and sport, emphasizing that success in elite sport, just as in business, depends on a clear strategy, discipline and the ability to perform at the highest level when it matters most.
This partnership comes at a pivotal time, as Argentina enters the upcoming World Cup as defending champions, competing at North American venues, enhancing the global visibility of the Argentine Federation and Nexo.
The Nexo partnership is not the only one in this World Cup
Far from being a simple sponsorship, the 2026 tournament stands out as one of the most crypto-integrated sporting events in history. FIFA has already signed a landmark deal with blockchain-based prediction platform ADI Predictstreet as an official partner, allowing fans around the world to interact with matches through data-driven and crypto-based prediction markets.
This follows FIFA’s move to Web3, including the development of its own blockchain ecosystem for digital collectibles and fan interaction.
Fan access and revenue generation are also being reimagined using blockchain technologies. FIFA has been experimenting with non-fungible token (NFT)-based ticketing and digital ownership models in the run-up to 2026, blending collectibles and access rights and creating new commercial layers around the tournament experience.
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