Local reports have indicated that Naver in South Korea is about to conclude a leading case that will give the Internet Upbit (Upbit) the largest digital currency negotiation platform in the country, where Naver Financial – The Company’s financial branch – has advanced talks with the Dunamu platform to make the exchange of units.
Under this plan, Naver will issue new actions to acquire current participations in Dunamu, and a report published Thursday by the Chosun Daily Journal said that the two parties now finished determining the exchange rate of non -list shares.
In practical terms, this exchange process allows the two companies to exchange actions instead of money, creating a governance structure which follows the approach of parents and the sub-company. In the end, this step is one of the means of naval to consolidate its position on the digital and chipo financial markets.
Naver Financial, the Findche Ar of the largest South Korea portal, Naver, accepted a sharing exchange agreement with Dunamu, Upbit operator. The move actually gives NAVER control of the CRYPTO N ° 1 exchange of Korea and marks its entry into digital finance and the stable -pointed stable …
– Wu Blockchain (@wublockchain) September 25, 2025
International expansion plans add a global dimension to integration talks
The volumes of payment operations according to which Naver Financial processes with 80 billions of Koreans (58 billion dollars) per year. On the other hand, the process of integration of this size with the Dunamu Upbit is classified first in Korea and the fourth in the world to create one of the most powerful alliances so far among technologies and digital currencies in South Korea.
The two companies also cooperate to launch an initiative connecting Korean won with a stable currency, as well as their plans to use the agreement as a starting point for expansion abroad, and this step is considered a angular stone of Naver to become a global player in the field of financial technology.
And if this agreement succeeds, it will reshape the features of the financial services sector in South Korea, where the Naver Pay portfolio is currently one of the most used digital portfolios in the country, which competes with Kakao Pay, TOS and traditional banks.
With the addition of the domination of the Upbit platform in the Crapto sector, Naver can link payment, purchases, financing and digital assets in a technical system.
The battle on the market share arises with the evaluation of the company NAVER for the agreement
The moment of the announcement of this agreement seems interesting, in collaboration with the Morea Blockchain Week in the city of Seoul, which would attract global attention to the country’s rapidly growing crapto sector.
Meanwhile, the Bithumb – Upbit – Partnership Partnership with World Liberty Financial, a cryptographic project affiliated with US President Donald Trump.
For several years, the Upbit platform has enjoyed a leading position in South Korea and has retained more than 80% of the market share in a few months since 2022. This domination has caused criticism by legislators who argue that Dunamu’s control over the platform market has increased the risk of monopoly.
Market conditions have also changed recently and the Bithumb platform on the local market increased to 46% on September 9, while the share of the Upbit platform reached 50.6%. To do this, the intensity of competition between the two platforms has increased, adding more to the challenges that Naver is confronted because it seeks to control Dunamu.
Looking at the future, if a deeper alliance is concluded between Naver and Dunamu, it will be one of the most important merger and acquisition transactions (M&A) in the field of financial technology in South Korea.
The technology technology giant in South Korea Naver is studying Dunamu acquisition of the Upbit Petrad First application on Arab Cryptonews.