Ultimate Fighting Championship (UFC) legend Khabib Nurmagomedov is exploring new horizons by entering the world of digital asset representation on the blockchain, as the Mavryk Network – a layer-one blockchain that supports the digital representation of real assets (RWA) worth over $10 billion – announced that Khabib’s global gym chain will be digitally represented on the blockchain.
The move is part of a multibillion-dollar deal between Khabib Nurmagomedov and MultiBank Group, which represents one of the most ambitious physical asset inclusions in the fitness industry to date.
The project aims to digitally represent Khabib Gyms and turn them into tradable assets on the blockchain worldwide. Once launched, investors will be able to purchase timeshare stakes through MultiBank.io’s real assets platform, powered by Mavryk Network’s digital representation toolkit.
Mavryk Network and MultiBank Group push real-world assets toward public deployment
“As the hype around real-world assets grows, it is up to developers to provide the right infrastructure that allows these assets to scale and be widely adopted, and this partnership shows what can be achieved when real-world assets meet the right infrastructure,” said Alex Davis, founder of Mavryk Network.
By combining MultiBank Group’s long-standing financial expertise and regulatory compliance with Mavryk’s dedicated real-world asset representation network, this partnership creates a transparent, compliant and secure environment for investors and institutions.
The digitally represented versions of Khabib Gyms will be listed on MultiBank.io, allowing investors to purchase small stakes in the digitally represented assets when they first launch, and also subsequently trade these stakes in the secondary market between investors, where accredited investors will gain transparent access to a regulated market designed to combine the best of traditional finance (TradFi) with the transparency and liquidity of the decentralized finance (DeFi) sector.
Fan ownership and revenue sharing
Khabib Nurmagomedov’s backers and investors will be able to participate directly in the growth of his fitness brand, and token holders will receive a share of the annual revenue generated by the gym’s operations, with all transactions and ownership records verifiable on the Mavryk network.
The shared ownership model on blockchain also turns fans into shareholders, aligning financial incentives with brand loyalty, and also shows how digital asset representation can provide universal access to traditionally illiquid assets, such as private businesses, sports facilities and franchises.
Expanding the vision of the digital representation sector for multi-billion dollar assets
The Habib Gyms initiative extends to a broader partnership between the Mavryk Network and MultiBank Group that includes the digital representation of more than $10 billion of real estate in the UAE through MAG Lifestyle Development, including luxury properties such as the Ritz-Carlton Residences and Ketura Reserve.
By investing in the Mavryk Network and its basecoin Mavryk Network-MVRK, MultiBank Group gains strategic access to the blockchain infrastructure it deems critical to expanding its global digital asset representation roadmap.
This partnership also reflects a growing evolution in the industry by including real assets subject to regulatory laws and generating returns on blockchain to create unlimited investment opportunities accessible to all. By digitally representing Habib’s gym network, Mavryk Network and MultiBank Group not only bring together the sports and financial industries, but also demonstrate how blockchain technology can redefine global asset ownership, fan engagement and capital formation in the real world.
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