Crypto exchange Kraken is adding AI-powered financial tools to its mobile app as exchanges increasingly compete to offer personalized investment tools beyond basic trading features.
According to a company announcement, users will start by setting financial goals and preferences, allowing the app to tailor its interface and recommendations based on those goals rather than forcing customers to navigate complex trading tools. The company said the redesigned platform will help users pursue goals like buying a home, saving for retirement or building an emergency fund.
Kraken said its “financial intelligence” continuously monitors markets, identifies investment opportunities and recommends trades, but does not execute trades autonomously. Each recommendation requires user approval before a trade is made, with the company positioning the technology as a decision support tool rather than an automated trading system.
According to CNBC, the app then uses this information, along with a user’s risk tolerance, financing preferences and financial profile, to generate a portfolio suggestion that users can review and adjust before investing. Once invested, it provides personalized portfolio updates and investment suggestions tailored to each user’s holdings.
Speaking to CNBC, Kamo Asatryan, Kraken’s chief data officer, said the technology is designed to give ordinary investors the same market insight as the stock exchange’s most active traders by constantly monitoring the markets, identifying opportunities and recommending trades.
“[T]Here is an opportunity for ordinary people to become high-frequency traders and do it using plain English,” he said.
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AI agents distributed across crypto platforms
Cryptocurrency exchanges and fintech companies are increasingly integrating AI into their trading platforms, allowing users to analyze markets, manage portfolios and transact through conversational interfaces.
In June, OKX launched a beta marketplace where AI agents can trade autonomously, perform on-chain tasks, and build a reputation based on blockchain. The same month, Coinbase introduced a tool that allows AI agents to make payments and trade cryptocurrencies on behalf of users using its x402 payment protocol.
Adoption is also accelerating. Last month, Chainalysis reported that agent payment activity on Coinbase’s Base network had surpassed 100 million transactions. The report finds that while transaction growth has leveled off, higher-value transfers have become more common, suggesting that AI-powered payments are moving beyond micropayments and early experiments.
Source: Coinbase
Financial technology company Revolut launched an upgrade to its Revolut Like Kraken platform on Friday, requiring users to review and approve each transaction before execution.
