Capital B eyes US, Middle East growth with new advisors on board

Capital B is preparing for its next phase of growth. The European Bitcoin treasury has added two high-profile strategic advisors to its board of directors. The move points to faster expansion in the United States and the Middle East. At the same time, it sharpens the company’s focus on ESG leadership in Europe.

The company appointed Tracy Hoyos López as strategic advisor for the United States and the Middle East. It also appointed Daniel Batten as strategic ESG advisor. Both will help guide Capital B’s long-term Bitcoin treasury strategy. In parallel with these moves, Capital B also launched a new subsidiary in Abu Dhabi. The unit, called Capital B Treasury Limited, will support its global treasury operations. Alexandre Laizet now serves as general director of this new entity.

Tracy Hoyos López will promote the expansion of the United States and the Middle East

Tracy Hoyos López brings deep experience from the front lines of Bitcoin policies and institutions. He has worked closely with U.S. policymakers and financial leaders. He also built strong networks in the United Arab Emirates and throughout the Middle East. At Kraken, he helped shape public policy and regulatory strategy. She also played a well-known role in discussions about the US Bitcoin Strategic Reserve. Now, the company wants her to lead its push into large institutional markets.

His role will focus on partnerships, policy alignment and institutional access. The objective is simple. B capital wants to connect to global capital flows faster and with fewer obstacles. López called Capital B “France’s future Bitcoin.” He said the company is at the crossroads of innovation and financial freedom. His message is clear. She sees Bitcoin moving deeper into global markets.

Daniel Batten will shape ESG strategy for Bitcoin at scale

Daniel Batten intervenes as the company’s strategic ESG advisor. In particular, he is widely known for his work on Bitcoin, energy, and sustainability. In fact, his research on methane capture and renewable energy mining often reaches policymakers and sovereign wealth funds. Capital B therefore wants to strengthen its environmental and governance standards and Batten will help build that framework. Specifically, it will guide transparent reporting and energy strategy.

His role also points to a larger goal. Capital B wants to demonstrate that Bitcoin treasury companies can align with modern ESG standards. Batten supports that mission. He believes that Bitcoin can drive real social and environmental progress if used in the right way. This appointment helps Capital B speak the language of large institutions that demand ESG clarity before allocating capital.

Abu Dhabi Base Signals Bitcoin Treasury’s Global Ambitions

The company’s new subsidiary in Abu Dhabi marks a turning point. The firm established Capital B Treasury Limited within the ADGM financial zone. Consequently, this gives you access to one of the most active digital asset hubs in the world. As the Middle East is racing to attract crypto companies, Abu Dhabi specifically offers clear rules, fast licensing, and global access to investors. Therefore, Capital B wants to anchor its treasury strategy there. Alexandre Laizet currently heads this new unit as general director. It will focus on growing Bitcoin on a fully diluted share basis, a metric that is at the center of Capital B’s treasury vision.

The company also keeps its bold ambition front and center. You want to own 1% of the total Bitcoin supply over time. That is a huge goal. But with US access, Middle Eastern support and ESG credibility, Capital B believes the path is now clearer. In short, Capital B no longer builds only for Europe. It is being built for the global Bitcoin capital markets.

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